Woolworths returns as online store

Thursday 25th June 2009

Much-loved UK retailer Woolworths is to return to the market online, after being forced into administration earlier this year.

'Woolies' will be revived from today as an internet business run by Shop Direct.

The new woolworths.co.uk site will feature children's toys, clothes, entertainment, DVDs and CDs, as well as the old favourite, the 'pic n' mix', now called the 'click n' mix'. However, DIY and household goods have been left out of the store's new stockrooms.

The chain was closed in February following the brand going into administration last November. Some 27,000 jobs were lost as a result.

Shop Direct said it had spent "several millions of pounds" bringing Woolworths back, with the new online store selling over half a million products.

"It's going to be a very different proposition to the proposition of Woolworths on the high street," Mark Newton-Jones, the chief executive of Shop Direct group, told journalists.

"We've listened to many customers... there are four categories which are very important to them; children's wear and children's clothing, toys, entertainment... and, of course, party." ADNFCR-1783-ID-19236267-ADNFCR

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